How To Create Heatless Paper Towel Curls

This one is inspired by a rag curls technique our grandmothers used when they were young. Rather than used a cut up t-shirt, we decided to use something just as effective, but something you would definitely have around the house… paper towels! Paper towel strips work nicely, because they wick excess moisture from the hair and help set the curl. You  can wear them to sleep, but for this tutorial they were done the same day, and removed after about 5-6 hours. {If you want to expedite the process, you can choose a hairdryer on low heat.}

These curls are beautiful and voluminous. They are perfect as is, or as a base for a hairstyle combination with braids, buns, twist backs, etc. You can also get about 2-3 days worth of curls/waves by doing this. Hope you love the curls as much as we do! Enjoy!

Items Needed: Brush, rat-tail comb, spray bottle, 1 roll of paper towels, hairspray and accessory {if desired}.

Time Requirement: 30 minutes

Step-by-Step Instructions:

1) Begin by tearing paper towels sections into 4 equal strips {they should each be about 2 inches wide). Now part hair where you normally would…

2) Then, gather the large majority of the hair, except the bottom layer, into a clip and secure it out of the way…

3) Take a 1-2 inch section of hair {depending on thickness} and spritz it with water. If your hair is already damp that is fine too, but it is important that they hair is not super wet.

4) Next, take the hair and wrap the last few inches upward over, and around, the paper towel strip to secure the strand’s ends…

5) Then continue to roll the rest of the strand upwards toward the head…

6) When you reach the head {or wherever you would like to stop the curl}, To secure the curl, tie the paper towel as though you are tying the first step of tying a shoelace…

7) Continue to repeat Steps #4-7 until you have completely wrapped all the hair, section by section, into paper towel strips.

8) Now, allow the hair sit over night to achieve maximum curl {or you may decide to use a blowdryer if time does not permit}…

9) The next morning take the paper towels out of hair by either untying them or gently ripping them…

10) Separate the larger curls carefully with your fingers so that you do not create frizz…

11) Then, if needed, use a tiny spritz of water to tame any super tight curls…

12) Then add any hairstyle combo {braids, twist backs, buns, etc}, accessories, or hairspray to the hair {if desired}.

Please feel free to leave a comment below letting us know what you think of these No-Heat Paper Towel Curls!

Curtesy of

Inexpensive Hair Straighteners Vs. Expensive Flat Irons

When you’re trying to decide what kind of flat iron to buy, it’s pretty easy to get wrapped up in the idea of a $20 iron that swears you will get the look you want. Sometimes, you get lucky and find a really good tool for your hair that is inexpensive. Mostly however, you’ll find the quality on a cheap option is way below that of a higher priced one, and you might regret not springing for the better model.

Style Staying Power

If you don’t get enough consistent heat on your hair during the few straightening passes you take, your hair won’t stay straight during the day. It may look straighter than it did, but the frizz will return in some form. A lot of less expensive straighteners don’t heat up enough to get the right amount on your strands, or they don’t have consistent heat all over the plate. Lack of heat consistency leads to hot spots which means you will you’ll end up with a half frizzy, half perfect mane that just looks like a hot mess.

The Plates Matter

Protective coating won’t last as long on cheaper plates

When you’re shopping for irons, you’ll see a lot of different claims about the type of material used in the plates, but inexpensive irons almost never have plates that will last for a long time. They are often made out of metal or glass (neither of which conduct heat well), which means a whole lot of “non-straight” hair!

Heat Hot Heat

Make sure you know what you’re getting before investing any money in an inexpensive iron. Professional flat irons are made so you can use the minimum amount of heat on your hair and get a well-distributed result. Inexpensive hair straighteners may require you to pump the heat level all the way up to get enough control of your hair, and that increases the likelihood of damaging your locks.

Floating On Air

One of the things a lot of people don’t realize about hair straighteners is the more effective ones have plates that are not totally affixed to the housing. When you don’t know how it works, it sounds like a bad idea to have really hot things that aren’t secured, but I can assure you they are. Floating doesn’t mean the plates come off. It means they move just enough to be able to flex. The freedom allows the two sides to adjust based on the angle to get as close to each other as possible. The closer the plates get, the more you will be able clamp the hair correctly.

Inexpensive straighteners either have fixed or a single floating plate which means there are areas of the plates that won’t touch because they can’t get close to each other. If they can’t get close enough, they can’t straighten and you’ll find yourself unable to get the right amount of heat on your hair. What should be a 10 or 20 minute job becomes an attempt to straighten your entire head with a 1-inch by 1-inch square of heat, and that will take an eternity.

All of our straighteners feature floating plates, rapid and even heat-up as well as the most advanced technology available. Check them out at or at retailers nationwide.



5 Ways to Avoid Heat Damage on Natural Hair

Here are 5 Ways You Can Protect Your Natural Hair from heat damage.  Direct heat from blow dryers and flat irons can cause hair breakage and damage and a loss of natural curl pattern. But with these tips you can assess and protect the health of your natural hair.

Understand How Much Heat is Too Much

Hair burns or begins to denature at 450F. The temperature is less for fine hair or hair that is weak and damaged. If you’re experimenting with heat for the first time, start with medium to low heat settings. Invest in a professional blow dryer like our V3600 Ionic Pro Blow Dryer or use flat irons or styling wands with an accurate temperature settings.

Know Your Natural Hair

Everyone’s hair is different. It’s for this reason that you must know your hair and its heat tolerance.  Damaged hair is more susceptible to heat damage. Doing a hair assessment will help you determine whether or not you should introduce heat to your regimen. Identify your hair’s condition by examining softness, hair texture (finer hair textures can be more easily damaged by heat) and elasticity (hair stretches without breaking easily).

Prepare Your Hair

Prepare your hair for heat styling by moisturizing & deep conditioning. Moisturizing and deep conditioning will strengthen your natural hair. This also ensures that the hair cuticle is closed and coated for a smooth look. Before a heat treatment deep condition with a product that builds the natural proteins of your hair like Mayonnaise. We also like to use coconut oil as it prevents damage in 5 different ways.

Use Heat Protectant

This is the only time that we recommend a silicone based product.  Heat protectant creates a barrier between your hair and the heat exposure.  Silicones coat the hair and prevents moisture from reaching the hair shaft.  This prevents reversion but also keeps moisturizers from absorbing in your hair so moisturize with a light moisturizer before using a heat protectant.

Limit Heat Exposure

Anything in excess is detrimental and heat is no exception. We wouldn’t recommend using direct heat on your natural hair any more than once a week.  Less if your hair is easily damaged. Start off with a small amount of heat to see how your hair reacts or only use medium to low heat when styling.

Back To School Hair Tips

Summer is almost over and school days are right around the corner. Sun, wind, sea and salt may have left their mark on hair that enjoyed days at the beach, in the pool or catching some rays. To get hair back into shiny, healthy mode for classes, there are several steps you can take.



Get a trim to remove dry or split ends leftover from sun and surf. To avoid a back-to-school hair trauma, avoid getting a drastic haircut. A minimum trim will get hair back into healthy hair mode with minimal stress.

Avoid drastic hairstyle changes. It always takes some time to learn to style a new hairdo. Resist the temptation to make a radical hair change right before school starts. If you must give in to your itch for a change, make subtle changes. Add bangs, change your bangs, and start to grow them out, add a new part, change an old part, and add new hair accessories.

Hair jewelry and accessories are always a great option. Headbands and chic hair clips are always popular. Consider wearing your hair in soft romantic braids. Or pull hair back and clip it with a tortoiseshell barrette.


Give yourself a good hair conditioning treatment. Use a rinse-out conditioner, or Deep Revitalizing Treatment like our Renewing Argon Oil Hair Mask.


A hot olive oil treatment is always an option. To do an olive oil deep treatments follow these instructions:

Use extra virgin olive oil, which can be purchased at the grocery store. Heat just enough oil to cover your hair (approximately 1/4 to 1/2 cup of oil depending on the length of your hair) in the microwave until warm (but not hot). Carefully apply the olive oil, with your fingertips, to the ends and dry parts of your hair. If your hair is naturally oily, avoid applying the olive oil to the hair closest to your scalp or your bangs.

After you have applied the olive oil, put on an old shower cap (the oil may be hard to remove from the cap so use one that you can throw away). Leave on for about 30 minutes then rinse, shampoo and condition your hair. We recommend our Renewing Argon Oil Shampoo and Conditioner to help keep hair hydrated and healthy.


For a deeper treatment, wrap a hot towel from the clothes drier around the shower cap and leave on your hair for at least one hour. Wash the olive oil out with a mild or moisturizing shampoo like our Renewing Argon Oil Shampoo then apply conditioner. Do not over shampoo your hair. One good application of shampoo should be all you need to remove the oil. It is best to let your hair air dry to maximize the benefit of the oil treatment.

Be sure to do the olive oil treatment on a Friday or Saturday and never right before you are going out. This is also a messy treatment. Sometimes it is best to apply the oil in the bathroom. Have some clean rags available to wipe up any accidental spills or drips.

If you want the same results as the olive oil with less mess, try coconut oil. It also works wonders on dry hair.