Straight Ahead Beauty is a Manufacturer located in South Florida that sells solely Business to Business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchases made from our website.

About Us

Straight Ahead Beauty was founded based on two principal ideas … that style and beauty are for everyone and achieving yours on a daily basis should not be a struggle. Our Founder’s imagination combined with a team of experts that have over 40 combined years of experience has inspired a line of hair tools and rejuvenating hair care that not only utilize the best materials available, but that also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.