Our Story

Straight Ahead Beauty was founded in 2010 based on two principal ideas … that style and beauty are for everyone and achieving yours on a daily basis should not be a struggle. We decided to challenge the status quo by gathering a team of experts who worked diligently to bring into existence a line of hair tools that not only utilize the best available materials on the market, but that also encompass award winning technology.

Our main office and warehouse are located in sunny Miami, Florida, and our products are available at various independently owned retail outlets as well as on our website, salons and beauty stores globally. Although we are only a manufacturer we strive for the individually owned retail partners to embrace the brand’s beliefs on providing outstanding customer service.

All of our products come with a lifetime manufacturer’s warranty and we keep a large inventory on hand at our local warehouse, which gives us the ability to process and ship your order quickly.

We are constantly pushing ourselves to bring new and innovative tools to your home. Following that mantra we have also developed a line of hair care products, specifically designed to enhance the features of our hair tools. Constantly imagining and inventing be sure to check back to see what we will come up with next.


Straight Ahead … the start of a beautiful finish.