Our Story


Straight Ahead Beauty is a Manufacturer located in South Florida that sells solely Business to Business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchases made from our website.

Straight Ahead Beauty was founded based on two principal ideas … that style and beauty are for everyone and achieving yours on a daily basis should not be a struggle. Our experts inspired a line of hair tools that not only utilize the best available materials on the market, but that also encompass award winning technology that will empower your hair.

We are constantly pushing ourselves to bring new and innovative tools to your home. Following that mantra we have also developed a line of hair care products, specifically designed to enhance the features of our hair tools.

Be Creative. Be Unique. Be Straight Ahead!


Straight Ahead … the start of a beautiful finish.