1″ Pro Elite Ceramic


1″ Pro Elite Ceramic

Platinum Collection




SA’s Pro Elite Ceramic Flat Iron is the tool for all your creative styling needs. Its distinctive rounded edges and cool tip design allow for wider sections of your hair to be styled more effectively and in record time. The Elite’s floating ceramic plates are superior heat conductors that distribute heat evenly, helping to eliminate damaging hot spots and deliver the perfect frizz-free look every time.

Our most creative tool yet, designed with the most advance features, including automatic shut off mode, advanced LCD screen and adjustable temperature control to accommodate most hair types and styles, from soft voluminous waves or tight spiral curls to super slick straight hair. Join the elite!



  1. Ensure your hair is clean and combed through.
  2. Plug in the tool and turn it on using the on-off button, set it to desired temperature and allow for it to heat up.
  3. Separate hair into a small section (2in / 5cm max) and place the section of hair firmly between the heating plates. Slowly slide the tool down the length of the hair from roots to tips. Repeat as necessary.
  4. Allow the hair to cool before further styling.
  5. When you are done turn off the iron using the on-off button and unplug it from the socket.

Additional information


Black, Pink, Purple, Rose Gold, Turquoise


10.5" (l) x 1.1254" (w) x 1.375" (d)


0.6 lb.


  1. Ruth

    I got the Pro elite Straightener and absolutely love it!! Good quality tool and worth the buy

  2. Mary Scully

    I was accosted at the mall by the salesman. He insisted on “just trying the iron on one piece of hair.” Against my better judgment, I let him do it. Well, I’m so glad I gave him the 5 minutes to try it out on me. It is amazing. I have very thick, curly hair and this flat iron works beautifully, without any frizz. It is pricey, but worth every penny.

  3. Kimberly

    This sales man tried this iron on my hair at the mall, all I can say is WOW this thing is amazing, why have I not tried this earlier, I love the way it straightened my hair, my hair was bone straight just the way I like it and light and flowie , lol is that is even a word.
    I came home and threw my old flat iron out, and placed my new iron in its spot. I love the fact it puts moisture in my hair.
    A wise investment and worth every second of the sale at the mall.
    Oh and less time to straighten my hair, I am of mixed race so my hair is curly when I wash it, and now bone straight when I use this iron.

  4. naijah

    the best flat iron i had bought A1+

  5. Johnnie

    I was stopped at the kiosk in the Mall of America by Alee. She was very generous & kind to show me how the flat iron works on my frizzy, curly, long hair. It only took minuets to straighten my hair. It normally takes me 5x longer to straighten my hair. The straihgtener also can curl your hair too. No burt hair smell, just soft straight hair. The flat iron also comes with a warranty as well. Pricy but you do get what you pay for.

  6. natalie brown

    I was stop at mall of America by axel amazing customer service and very informative about the product I am so glad I gave him those 5 min of my time.

  7. Luisa

    Amazing flat iron .
    I love the way Alee show me the tool !
    100% recommend

  8. gloria

    best straighter i ever bought!!!!!!!
    thank you axel for introducing me to this amazing tool at mall of america !!!!!!

  9. Brooklyn Hogan

    I stopped at a kiosk and wasn’t sure. My hair is extremely difficult. This changed my life. My hair is straight and soft. Amazing!! Years of thick, tangled hair has been changed by this one thing!!

  10. laura brown

    amazing tool ever own!
    I highly recommend this amazing tool for curling is the best.
    very well demostrated by alee.

  11. Kenz

    I was skeptical at first but really love it! The lady at the kiosk was really helpful and showed me how to use it best! Would definitely recommend it!
    If you’re in MN, to the MOA and get one!

  12. rachael nayer

    I was scared at the beginning to try this tool than after axel insisted me to try his tool , wow !! it was amazing the best tool ever seen

  13. elfega

    estoy de visita en Minneapolis y vine al mall of America donde me ofrecieron una demostracion del uso de la plancha y me encanto, super recommendable!!

  14. Lacey

    Was stopped at the mall by an amazing sales women named Toma!! Strightend my whole hair and I ABSOLUTELY loved the finished look! It makes your frizzy hair look so silky and feel so soft! Would recommend this straightener to anyone! Me and my Sisters are BIG FANS!

  15. Andreína

    Es magnífica está plancha me detuve en centro comercial salitre y la señora que me atendió fue muy amable y al probarlo en mi cabello largo y Crespo fue WOW
    Increíble tuve q comprarla cara pero es la mejor inversión que puedes hacer y la garantía es de por vida

  16. Anastasia Davis

    Johnathon showed me how to use it 100% incredible

  17. Abby

    I was pulled aside to try the straightener on my very curly hair and the owner was very nice and amazing! The product worked great and was so fast I can’t believe how well it worked. Not only did I get my hair done but I received a great deal just in time for Christmas!

Add Review

Add a review

This site uses Akismet to reduce spam. Learn how your comment data is processed.




“Sectioning the hair with clips can allow for an easier and more efficient styling process. To guarantee you don’t miss a spot while straightening, begin my separating the top and bottom of the hair, and then divide those sections into smaller ones to ensure every strand is accounted for.

Before you begin using your flat iron, make sure it’s heated up and ready-to-go. For the best results, the ideal temperature is always 365 degrees. When you have your sections divided, it’s time to use the flat iron. To create a flawless look, start by straightening the hair at the roots and slowly work your way down to the ends. To avoid breakage, avert going over the same sections more than once or twice—over-clamping is a big no-no.”