Wow, I have extremely thick, long and heavy straight hair that does not hold curls for very long. I’ve spent countless amounts of money on different hair curling wands that failed to achieve what this flat iron did. I usually never use a flat iron because I already have straight hair, however, a friend had shown me how to curl my hair with her Straight Ahead flat iron and it prompted me to immediately purchase one for myself two days later. This flat iron was extremely easy to use, doesn’t burn my hand or my hair and the curls lasted for almost two full days. The curls survived through an entire extremely hot and humid SoCal beach day and because of that I was SOLD. I highly recommend this product, I have no regrets spending money on this