How do I create an account?

On the top right hand corner, click on the “My Account” button. Once the page comes up, you can register using your email address and create a password.

What benefits do I receive when I create an account?

By creating an account, you are able to see the latest information on your orders, build up reward points (coming soon) and build your own personal wish list.

Why am I not receiving e-mails from SA?

You may not be receiving our e-mails for a couple of reasons. Please:
(1) Make sure the email address provided is correct and up-to-date. It could be that the emails are being sent to the wrong address.
(2) Check your junk/spam folder for emails from us. Make sure to add us to your contacts to ensure that the emails come directly to your inbox.
If you have done the two steps above and you still are not receiving information from us, please contact our Customer Service Department at to assist you with this issue.

How do I access my account?

Click on the “My Account” button in the top right hand corner or on the “My Account” link under Customer Service. If you are a new customer, please fill out the “Register” section. If you already have an account, fill in your email and password and select the login button.

I forgot my password, how do I retrieve it?

To retrieve your password, click on the “Forgotten Password” button to enter your email address. Your password will be emailed to you.

How do I update my account?

You can change your account details at any time using the ‘My Account’ link that is in the top right hand corner of the page and under Customer Service. Once you’re logged in you can update your information. Just click the ‘Edit’ or ‘Edit/Add’ buttons under each section of your account to change the details. Once you’ve updated them, remember to click ‘Save’.

PLEASE NOTE: Any changes you make to your account will not affect the details of any orders you’ve already placed. It’s worth checking your account every once in a while just to make sure we have the right details for you.

How do I know that my information is secure?

We believe in our customer’s right to privacy. All of our customer information is protected by SSL. This prevents your personal information from being obtained by an unauthorized third party. In using this process we are securing valuable information and frequently reviewing online interactions for fraud prevention purposes.


Can I cancel / change my order after I’ve placed it?

Yes. You can cancel or change your order within 72 hours by sending us an email at

When do I need to order by for delivery before Christmas?

In order to receive your items before Christmas, you will need to place the order by Dec. 17th at the latest.(U.S. Resident’s Only)

I’m missing an item from my order, what do I do?

We apologize for the mishap. If you are missing an item from your order, please email us at as soon as possible and a Customer Care Specialist will help resolve this issue.

Will my parcel be charged customs and import charges?

Yes. International customers have to pay custom fees unless included in the cost at the time of purchase. Fees may vary depending on location.

How do I know if my order is complete?

Once you have completed your order, it will lead you to an Order Confirmation page where all information regarding your order is explained. A copy of your order will also be sent via email.

What if I want to return or cancel my order that got lost or didn’t arrive on time?

Please email our Customer Care Specialist at soon as possible to help resolve this issue.

Where is my order confirmation?

Your order confirmation will be sent directly to the email address on file.


How can I pay for my order?

For online orders, customers can pay with a debit/credit card or through a PayPal account.

What payment options do you accept?

We accept Visa, MasterCard, American Express, Discover and PayPal.


Can I return an item? Is there a restocking fee for returns or exchanges?

Yes. Orders placed directly from us (via Straight Ahead Beauty’s website), will be eligible for a full refund within 30 days of purchase or exchange. Shipping cost will be the customer’s responsibility. A 10% restocking fee will be applied to items that are unused and unopened. There is a 30% restocking fee that will be applied to used or opened items.


When will my order ship?

Orders received before 3pm EST will ship out the same business day. Order received after 3pm EST will ship out the following business day.

What days/holidays do you not ship?

We do not ship on the weekends, or any special holidays.

How do you send your packages?

We send our packages with the following carriers: FedEx & USPS Customers who live in apartments/suites, we suggest sending packages with signature confirmation. Additional fees may apply.

Will I have to pay International Taxes and duties?

Yes. Depending on where exactly you would like for us to ship internationally, you are responsible to pay for any extra taxes, duties and any other international fees associated to ship your desired package.

Do you ship to P.O. Boxes, APO/FPO or U.S. Territories?

P.O. Box & U.S. Territories,  Yes, but with USPS.

I wasn’t home to sign for my package & now it is unclaimed & being sent back to Straight Ahead Beauty. Can I get my package resent?

Yes. Packages that have not been signed for & are now unclaimed, can be sent back to you. There will be a shipping fee to have that package resent that will need to be paid before the package can be resent.

Can I track the delivery of my order?

Yes. All orders can be tracked. Once an order has been processed and has shipped, there will be an email confirmation sent with your tracking number to stay up to date with your package.


Does my product have a warranty?

Hair tools purchased through Straight Ahead Beauty & it’s authorized independent retailers are eligible for a lifetime warranty once your product has been registered.

How long do I have to register for a warranty after I have purchased a product?

You have 14 days from the date of purchase to register your product. Warranty does not apply to any items purchased at an unauthorized retailer like Amazon or EBay

How do I register my product for a warranty?

On the website click on the Lifetime Warranty link to register your product. Fill out the form completely and select the “Submit” button to complete your request. You will receive a confirmation. Please remember you have 14 days from the date of purchase to register your product. Warranty does not apply to any items purchased at an unauthorized retailer.

How do I exchange my product under my warranty?

In an unlikely event your item becomes damaged, stopped working properly, or is defective:
First, please make sure your hair tool is registered, if not please register it. Then ship your product to the address provided in the Pamphlet inside of the box. You can also find the address when you complete the “Request Exchange under Warranty” link. Please keep your tracking number when you ship you product, and make sure it is packed well in a sturdy cardboard box.

Exchanges after 30 days of purchase:
Exchanges after 30 days of purchase are subject to a minor shipping & handling fee. Shipping and handling fees are based on the model you are returning; please see the price list below. Payment can be made online (preferred) when you complete the warranty exchange form. You can also send a money order made out to Straight Ahead Beauty, LLC along with the product you are returning.

Exchanges within the 30 days of purchase**:
Once we receive your tool back, it will be inspected by our Customer Service Department. If it is determined that your claim is the result of a manufacturer’s defect and caused by normal use, we will replace your tool and you ship a new one immediately***.

Shipping* & Handling Charges for Each Model:
Travel Size Ceramic $19.99*
Portable Straightener $19.99*
3/4″ Pro Styling Wand $24.99*
1″ Pro Styling Wand $24.99*
Professional Performance Ceramic $29.99*
Ionic Hair Brush $29.99*
Straightener Ceramic Brush $29.99*
Pro Elite Ceramic $34.99*
Pro Styling Wand Set $34.99*
Duet Professional Set $34.99*
Trio Professional Set $39.99*
V3600 Ionic Pro Blow Dryer $39.99*

*Shipping rates are for the continental US only. International shipping rates may vary. Please contact our customer service by email: BEFORE shipping your tool to us.

**If we determine that your warranty claim is NOT the result of a manufacturer’s defect or caused by unintended use, you will be responsible for paying to have your iron shipped back to you.
***If your device qualifies under warranty, it will be replaced by the same size and color. If the same color and size is no longer available, it will be replaced by one of similar size and color and will not be of lesser MSRP value. Requested substitutions will not be honored