By placing an order or making a purchase at Capelli Trade LLC (“Straight Ahead Beauty”), you agree to Straight Ahead Beauty’s Terms of Service and Privacy Policy. If you are a resident of the United States or Canada, we offer (and you also agree to) the terms set forth below. Please note if you are not resident of the United States or Canada, this Limited Warranty & Exchange Policy does not apply to youa.

Only products obtained directly from Straight Ahead Beauty or its Authorized Resellers are eligible for warranty and product support and proof of purchase is required to be eligible. If you have questions about the retailer you are purchasing from, please contact cs@straightaheadbeauty.com or call 888-316-0572.

Limited Lifetime Warranty

Straight Ahead Beauty warrants solely to the original purchaser (“Purchaser”) that each Straight Ahead Beauty flat iron, blow dryer, glider, styler, hair care, or other unit or set (the “Product”) will be free from defects in materials and workmanship for its useful service life during the original end-user purchaser’s ownership of the product (the “Warranty Period”).  Straight Ahead Beauty’s entire liability and Purchaser’s sole and exclusive remedy for any breach of this limited warranty will be, at Straight Ahead Beauty’s option: (A) to replace the defective Product with a functionally equivalent product (repair parts and products may be either reconditioned or new, but, if reconditioned, shall be of the same quality as new parts or products); or (B) if Straight Ahead Beauty determines that it is unable to repair or replace such Product, Straight Ahead Beauty will refund to Purchaser the amount actually paid by Purchaser to Straight Ahead Beauty for the applicable Product. All replaced parts requiring return become the property of Straight Ahead Beauty. Straight Ahead Beauty may, at its sole option, refuse to accept as defective any Product that (i) is subject to the exclusions set forth below; or (ii) cannot be demonstrated to be defective by Straight Ahead Beauty and Purchaser is unable to provide adequate information describing how the Product failed. Such Product will, at Purchaser’s option and expense, either be: (a) returned to Purchaser in the state or political division received, or (b) repaired and returned to Purchaser.  Any repaired or replaced Product will be warranted for the remainder of the original warranty.

Exclusions

This limited warranty will not apply to: any Product that: (i) has been modified or altered by any party other than Straight Ahead Beauty; (ii) has been subject to accident, misuse, abnormal wear and tear, neglect, abuse, or mistreatment; (iii) damage caused during installation of the Product; (iv) damage caused by the equipment or system with which the Product is used; (v) Products that are determined to be stolen; (vi) products purchased from retailers or websites not authorized by STRAIGHT AHEAD BEAUTY to sell Straight Ahead Beauty products; (vii) damage occurring during shipment; (viii) any loss of digital Information.


The warranty applies only to Products that can be identified by the Straight Ahead Beauty trademark, trade name, serial number or logo affixed to them. Straight Ahead Beauty does not warrant any Product that is not manufactured by, for, or with permission from Straight Ahead Beauty.

THIS EXPRESS WARRANTY IS IN LIEU OF ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, REGARDING THE PRODUCT AND ANY RELATED SERVICES. STRAIGHT AHEAD BEAUTY, ITS SUPPLIERS AND LICENSORS HEREBY EXPRESSLY DISCLAIM ALL SUCH IMPLIED AND EXPRESS WARRANTIES, INCLUDING WITHOUT LIMITATION ANY AND ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, INTERFERENCE WITH QUIET ENJOYMENT, AND NON-INFRINGEMENT OF THIRD-PARTY RIGHTS. FURTHER, STRAIGHT AHEAD BEAUTY DOES NOT WARRANT RESULTS OF USE OR THAT PURCHASER’S USE OF THE PRODUCT WILL BE UNINTERRUPTED OR ERROR FREE. NO WARRANTIES ARE MADE BY STRAIGHT AHEAD BEAUTY’S SUPPLIERS. EXCEPT FOR THE EXPRESS WARRANTY STATED HEREIN, THE PRODUCT IS PROVIDED “AS IS” AND WITH ALL FAULTS. THE ENTIRE RISK AS TO SATISFACTORY QUALITY, ACCURACY AND EFFORT IS WITH PURCHASER.

REGARDLESS OF WHETHER ANY REMEDY SET FORTH HEREIN FAILS OF ITS ESSENTIAL PURPOSE OR OTHERWISE, AND EXCEPT FOR BODILY INJURY, IN NO EVENT WILL STRAIGHT AHEAD BEAUTY, ITS SUPPLIERS OR LICENSORS BE LIABLE TO PURCHASER OR TO ANY THIRD PARTY UNDER ANY TORT, CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY COST OF PROCUREMENT OF SUBSTITUTE GOODS, SERVICES OR TECHNOLOGY, LOST PROFITS, LOST SAVINGS, LOST OR CORRUPTED DATA, COMPUTER FAILURE OR MALFUNCTION, INTERRUPTION OF BUSINESS, INCONVENIENCE, LOSS OF USE, DAMAGE TO ANY OTHER EQUIPMENT OR ITEMS AT THE SITE OF USE, OR ANY OTHER SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND ARISING OUT OF THE USE OR INABILITY TO USE THE PRODUCT, EVEN IF STRAIGHT AHEAD BEAUTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGES AND WHETHER OR NOT SUCH LOSS OR DAMAGES ARE FORESEEABLE. IN NO EVENT SHALL STRAIGHT AHEAD BEAUTY’S AND ITS SUPPLIERS’ AGGREGATE LIABILITY EXCEED AN AMOUNT EQUAL TO THE PURCHASE PRICE OF THE PRODUCT PAID BY PURCHASER THAT IS THE SUBJECT OF A CLAIM. ANY CLAIM ARISING OUT OF OR RELATING TO THIS AGREEMENT MUST BE BROUGHT WITHIN ONE (1) YEAR AFTER THE OCCURRENCE OF THE EVENT GIVING RISE TO SUCH CLAIM. IN ADDITION, STRAIGHT AHEAD BEAUTY DISCLAIMS ALL LIABILITY OF ANY KIND OF STRAIGHT AHEAD BEAUTY’S SUPPLIERS.

The Product is not designed, manufactured or intended for use in hazardous or critical environments or in activities requiring emergency or fail-safe operation or in any other applications or activities in which failure of the Products may pose the risk of environmental harm or physical injury or death to humans (“Dangerous Applications”). Straight Ahead Beauty specifically disclaims any liabilities or warranties for any use of the Product by Purchaser for Dangerous Applications.

This limited warranty statement is the final and complete expression of all agreements between the parties with respect to the subject matter hereof, and supersedes any prior or contemporaneous agreements, proposals or other communications, oral or written, between the parties with respect to such subject matter. This limited warranty gives you specific legal rights. You may also have other legal rights that vary by state, province, or jurisdiction. Likewise, some of the limitations in this limited warranty may not apply in certain states. The terms of this limited warranty will apply to the extent permitted by applicable law. For a full description of your legal rights you should refer to the laws applicable in your jurisdiction and you may wish to contact a relevant consumer advisory service.

Some states do not allow limitations on how long an implied warranty lasts and/or do not allow the exclusion or limitations of incidental or consequential damages, so the above limitations and exclusions may not apply to you.

The warranty gives you specific legal rights, and you may have other rights, which vary from state to state.


STRAIGHT AHEAD BEAUTY RESERVES THE RIGHT TO MAKE CHANGES IN ITS PRODUCTS WITHOUT OBLIGATION TO INCORPORATE SUCH CHANGES INTO ANY PRODUCT PREVIOUSLY MANUFACTURED.

How to Obtain Warranty Service

(1) Register your product online or return the warranty registration card within 14 days of original purchase and be prepared to provide proof of purchase; (2) return the product to an Authorized Retailer or STRAIGHT AHEAD BEAUTY for appropriate repairs/services; (3) if sending your product to STRAIGHT AHEAD BEAUTY, call, email or complete the below form for a Return Authorization Number first. For assistance, contact STRAIGHT AHEAD BEAUTY at (888) 316-0572 or cs@straightaheadbeauty.com. All shipping to and from the service facility must be paid for by customer; (4) whenever warranty service is required, you must present both the original dated sales receipt and this warranty statement as proof of warranty coverage.

Once the complete claim is received (including pictures and shipping and handling fee) you will receive an email confirmation. The claim will then be processed by the Customer Service Department within a week and a new tool will be shipped with whichever color is available in stock.

Your replacement will be free if the claim is made within the first 30 days of purchase. Afterwards, the replacements will be subject to a minor shipping and handling fee. If you are located in Alaska, Hawaii, Canada or Puerto Rico, there will be an additional handling fee of $19.99. For customers in Mexico the additional handling fee is $29.99.

If you have any other questions, feel free to email us at: cs@straightaheadbeauty.com