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Bionic Trinity Set
$870.00The most complete, all-in-one set we have produced so far! This trifecta of hair styling perfection combines three of our Best Sellers; the Straightener Ceramic Brush, a Bionic Pro Ceramic flat iron and our mini travel size ceramic flat iron so you can style while on-the-go. The Straightener Ceramic Brush combines the simplicity of a brush with the results of a flat iron. This second-gen thermal brush has a triple action system: it detangles, straightens and increases natural shine, achieving your perfect look in 1/2 of the styling time. Then, master straight, curly or wavy hair with SA’s Bionic Pro Ceramic Flat Iron. The ceramic plates ensure that the heat is much gentler on the hair, sustaining moisture and protecting it from damage. Also, the rounded barrel quickly and easily creates long-lasting curls, waves, and the perfect straight style. Last, but not least SA’s travel size ceramic tool is the most efficient, on the go flat iron with all the advantages of the original styling tool. This mini ceramic is great for adding body and volume on the go! It is also perfect for styling shorter hair and bangs. Change your look and change your style with the revolutionary technologies from the house of Straight Ahead Beauty. Be creative. Be Straight Ahead.
Bionic Trio Set
$820.00Time to fight bad hair days with SA’s Trio Professional Set. It includes our Bionic Pro Flat Iron, 1” Styling Wand with a Clip Free Barrel System and 0.5” Travel Size Flat Iron that delivers amazing results and requires almost no space. Tame, twirl and transform your hair with this dynamic Trio Set. Create perfect styles every time; straight, flips or waves & curls overtype and in no time. Both on the go and in the comfort of your home, this set is the professional solution for your creative mind. It’s the perfect way to quickly & easily turn your look into a divine design.
Salon Supersonic Breeze Digital Intelligent Blow Dryer
$780.00The Salon Super Sonic blow dryer is the new evolution of styling technology. Featuring a Digital Intelligent Temperature Display with three heat and speed settings plus a cool blast feature to set your look. It also works 4 times faster than the average blow dryer with a mind-blowing 110,000 revolutions per minute. The built-in supercharged Negative Ion Generator will ensure a smooth finish that lasts all day and the blow back self-cleaning feature ensures that the filter remains clean. A must have for any hair addict!
Titan
$750.00
Crafted with cutting-edge technology, the Titan allows you to sculpt mesmerizing curls, sleek straight strands, and flowing waves effortlessly. It’s unparalleled versatility allows your style to shine brighter for a perfect salon-quality finish. A must-have for any hair enthusiast!
Bionic Glider 2.0 Set
$720.00The Bionic Glider 2.0 Set features our Bionic Pro Ceramic flat iron and our Pro Glider 2.0. Master any style with SA’s Bionic Pro Ceramic flat iron. This agile and lightweight flat iron features not only an adjustable temperature, but also Nano-Silver, Far Infrared and Negative Ion technologies working in unison to ensure you have silky smooth hair in no time! The floating ceramic plates ensure that the heat is much gentler on the hair, helping to sustain moisture and protect it from damage. They also allow for a smoother glide with no pulling and wider sections of hair to be straightened effectively and in record time. The unique rounded barrels quickly and easily create long-lasting curls, waves, and the perfect straight style. Take back control of your hair with SA’s Bionic Pro! SA’s unique, 4-in-1 slim styling comb massages the scalp, detangles, straightens and curls hair. The distinctive triangular shape allows for easy styling of short hair, long hair or bangs and always produces salon quality results while protecting the hair and scalp. With the Pro Glider 2.0 you can enjoy anti-static and anti-frizz styling at home or on-the-go. Featuring rapid heat-up, comfort grip handle and a 360-swivel power cord the Pro Glider 2.0 will save you time and take your styling routine to the next level!
Portable Set
$700.00The Portable Set includes everything you need to get that fresh out of the salon look on-the-go! All ergonomic and lightweight with dual voltage for worldwide use. Featuring the mini styling wand for creating waves and curls. Our portable glider which massages the scalp, detangles, straightens and curls hair and bangs. And our 0.9 inch portable ceramic straightener that delivers the same styling abilities as a full size straighter. This professional styling kit will allow you to be a few minutes away from your perfect style wherever you go, whenever you go.
Travel Set
$700.00The Travel set includes everything you need to style on-the-go! All ergonomic and lightweight with dual voltage for worldwide use. Featuring the Comet 1200-Watt Compact Travel Hair Dryer with 2 speed/heat settings and 2 styling attachments to customize your hair drying experience. Our portable glider which massages the scalp, detangles, straightens and curls hair and bangs. And our 0.9-inch portable ceramic straightener that delivers the same styling abilities as a full size straighter. This unique kit will allow you to be a few minutes away from your perfect style wherever you go, whenever you go.
Bionic Essentials Set
$670.00Master any style with SA’s Bionic Pro Ceramic flat iron. This agile and lightweight flat iron features not only an adjustable temperature, but also Nano-Silver, Far Infrared and Negative Ion technologies working in unison to ensure you have silky smooth hair in no time! The floating ceramic plates ensure that the heat is much gentler on the hair, helping to sustain moisture and protect it from damage. They also allow for a smoother glide with no pulling and wider sections of hair to be straightened effectively and in record time. The unique rounded barrels quickly and easily create long-lasting curls, waves, and the perfect straight style. Take back control of your hair with SA’s Bionic Pro! SA’s Straightener Ceramic Brush combines the simplicity of a brush with the results of a flat iron. This second-generation thermal brush has a triple action system: it detangles, straightens and increases natural shine, achieving your perfect look in 1/2 of the styling time. This SA thermal brush incorporates cutting-edge Negative Ion and Far-Infrared Technology that help to seal the moisture in the hair cuticle and help reduce frizziness. The results? Expect soft, super-smooth manageable hair with plenty of shine.
Bionic Duet Professional Set
$620.00SA’s Bionic Duet Professional Set includes our Bionic Pro Ceramic Flat Iron and our 1” Styling Wand with a Clip Free Barrel System. This convenient set has been created to give you maximum control over your hair while allowing you to quickly and easily achieve any style you crave. The SA Duet Professional Ceramic Set will provide the same glossy, silky, and manageable results you expect from a salon, but in a fraction of the time. These tools were specifically designed to evenly distribute heat and seal in hair’s natural oils and moisture, helping to protect it from the elements. Your styling options are endless with our No Bad Hair Day Duet Set.
Hybrid Set
$600.00SA’s Hybrid Set is the next generation, breakthrough in hair styling combining the power of a ceramic heater for quick heat up & faster recovery time; and ultra-smooth titanium plates that glide effortlessly without puling and distribute heat evenly. Our Hybrid Pro Titanium Flat Iron sports a unique cool tip design and pro variable temperature adjustment, it will allow you to straighten, curl, or make waves with one pass styling while keeping your hair frizz free. The portable flat iron allows for the same styling power, but on the go. Both of these professional, salon grade Flat Irons are also not only suitable, but recommend and approved for use during and after Brazilian Keratin Straightening Treatments. Change your look and change your style with the revolutionary technologies from the house of straight ahead beauty.
Nova 2inch Infrared Flat Iron
$589.00Unlock the secret to sublime styling with the Nova. Our 2" Infrared Flat Iron, where every touch is a journey into elegance and precision. The Nova invites you to indulge in the art of hairstyling mastery. Delight in its multi functionality as it effortlessly straightens, curls and adds waves, empowering you to sculpt your looks with grace and finesse. Discover the essence of sophistication, captured within the enchanting allure of the Nova.
Sleek Styler
$550.00The gateway to endless styling, the Sleek Styler is a one-of-a-kind tool designed to bring effortless curls and elegance to your hair routine. Transform your hairstyling routine with the Sleek Styler, a one-of-a-kind tool designed to bring effortless curls and elegance to your hair. Embrace the artistry of a comfort grip and consistent motion to achieve salon – quality curls at home.
Elite Set
$550.00The SA Pro Elite Set is perfect for all of your styling needs, both at home or on-the-go. The full size and mini Elite’s ceramic plates are superior heat conductors that generate far-infrared heat to lock in moisture with each smooth pass, styling your hair to a perfect frizz-free look. SA’s high-grade ceramic plates distribute heat evenly across the hair, eliminating damaging hot spots while protecting your hair. The Pro Elite Ceramic flat iron features unique rounded edges and cooling tip design to allow for wider sections of your hair to be straightened effectively and in record time. This exclusive design shortens styling time by ½ and greatly increases styling flexibility. It has also been designed with the most advance features, including automatic shut off mode, advanced LCD screen and adjustable temperature controls to accommodate any hair type and style, from soft voluminous waves or tight spiral curls to super slick straight hair. The mini version of our Pro Elite Ceramic packs all the power of the full size, but is designed to be portable allowing you to be always be just a few seconds away from your perfect style whenever, wherever. Be creative, be Straight Ahead.
Easy Curl Automatic Curler
$500.00Introducing the Easy Curl Automatic Curler, your gateway to effortless elegance and harmonious curls. This revolutionary device creates beautiful, frizz-free styles while promoting healthy hair growth and a relaxed, centered state. Let go and allow the Easy Curl to guide your hair to its most perfect form to locking in curl and delivering radiant shine.
Vortex
$500.00This next generation Vortex Infrared Blow Dryer, combines cutting – edge technology allowing you to sculpt, dry, and style with ease. The gentle infrared waves enhances your hair’s natural radiance, taking your styling to the next level with luminous results that transcend the ordinary.
Infrared Breeze
$500.00Quickly create salon worthy hair in a breeze with our new Infrared Breeze Air Styler. Designed to style and set with every pass so your look lasts all day. The Infrared Breeze can tame even the thickest of hair faster, safer and stress-free. Featuring safer real Far Infrared Light, cooling air vents to instantly set your style, Negative Ion Technology to smooth, and rounded barrels for perfect waves. The Infrared Breeze delivers perfection in record time, every time.
Cosmo
$500.00Our Cosmo Auto Curler will satisfy your inner curl fanatic! This professional curler’s Tourmaline barrels will help to seal moisture into the hair and deliver frizz-free styles with shine. Equipped with dual interchangeable tourmaline barrels (3/4” and 1”), a rotating swivel cord and a digital LCD display for precise adjustable heat control up to 410°F, the Cosmo is sure to be the crown of your collection.
Pro Glider 1.0
$500.00Our distinctive, 4-in-1 slim styling comb massages the scalp, detangles, straightens and curls hair. The distinguishing triangular shape allows for easy styling of short hair, long hair or bangs and always produces salon quality results while protecting the scalp. With the Pro Glider 1.0 you can enjoy anti-static and anti-frizz styling at home or on-the-go. Featuring rapid heat-up, temperature control, a comfort grip handle and a 360-swivel power cord the Pro Glider 1.0 will save you time and take your styling routine to the next level!
Black, Lavender, Marble, Metal Red, Purple, Rose Gold, Turquoise, Unicorn, Metal Turquoise
Quantum Infrared
$500.00SA’s cutting-edge Quantum Infrared Flat Iron uses real Far Infrared light to generate heat which has a longer wavelength than conventional heat so the hair is done in half the time. The floating rose gold chrome plates allow for a much smoother glide with less pulling, while the cool tips allow for better control and easier styling. The digital LCD screen enables you to have precise temperature control so you can adjust it to match your specific hair type. Innovation brought to you by the House of Straight Ahead Beauty.
Pro Styling Wand Set
$500.00SA’s Pro Styling Wand Set opens up a new world of styling options. Effortlessly create any style or shape you crave from glamorous red-carpet curls to voluminous beachy waves. This easy to use clip free system is the next level in styling technology. This versatile set includes 4 easily interchangeable barrels (1.25, 1″, ¾” and a Reverso barrel). It has been designed to accommodate most hair types. The Tourmaline barrel is a natural source of far infrared heat and an ideal heat conductor that maintains consistent temperature while creating more negative ions to help lock in moisture and seal the cuticle for all-day, lustrous curls. Love your hair again! Get salon level results in a fraction of the time with the Pro Styling wand Set.
3800 Turbo Infrared Blow Dryer
$485.00SA’s revolutionary 3800 Turbo Infrared blow dryer real Far Infrared light to gently penetrate your hair, helping to reduce oil levels and increase shine, decrease drying time, lock in moisture and reduce damage. The hair is heated evenly and in half the time of conventional heat and left looking shinny and frizz-free. Create unforgettable blowouts while protecting hairs natural moisture and adding shine. The smoothing concentrator and the volumizing finger diffuser attachments allow you to have maximum precision for salon quality hairstyles every time.
2inch Air Styler
$470.00This isn't your average blow dryer brush. The Air Styler's 2-inch high-end design delivers powerful airflow and professional level heat for effortless blowouts and gorgeous volume. Style like a pro, in half the time. Its ergonomic design is a delight, while its advanced ionic technology tames frizz and infuses your hair with a silky, polished finish. Experience the transformative power of the Air Styler and embrace the confidence that comes with effortlessly flawless hair.
1″ Premium Titanium
$470.00One of our most innovative styling tools, the Premium Titanium Flat Iron delivers shinier hair with every pass. Since they offer the most efficient and even heat distribution, our salon-grade Titanium Flat Irons are also ideal for use during and after Brazilian Keratin Treatments. The combination of that along with its cool tips and pro variable temperature adjustment will allow you to straighten, curl, or make waves with one pass styling while keeping your hair frizz free. Delivering the most advanced and latest technology in the hair industry, the Premium Titanium includes automatic shut off, LCD screen for accurate temperature, improved heat-up and recovery time, and an audible chime when the tool has reached your desired temperature. Designed for both the salon professional and the home fashionista, create gorgeous long-lasting styles every time.
Air Styler
$450.00With the Air Styler you can now enjoy one pass drying and styling in the comfort of your own home or on the go. This 3-in-1 volumizing brush dries hair, straightens and adds curls. The massaging ceramic bristles and open vents allow for proper airflow and quicker drying time. Designed with multiple temperature settings, ionic technology and a comfortable ergonomic grip, the Air Styler will take your styling to the next level!
Volumizer Pro
$450.00Our new Volumizer Pro is taking hair styling to the next level! This lightweight, ergonomically designed blow dryer brush dries and styles hair in the half the time. The all in one brush head design, detangling bristles and flexible pad allow for even the thickest mane to be masterfully and easily tamed. Its large paddle brush design dries, smooths and adds shine to hair, while the negative ion technology helps reduce drying time and reduce frizz. Step up your styling routine with SA’s new Volumizer Pro!
Pro Glider 2.0
$450.00Our new and improved Pro Glider 2.0 is a 4-in-1 slim styling comb that massages the scalp, detangles, straightens and curls hair. The distinguishing triangular shape allows for easy styling of short hair, long hair or bangs and always produces salon quality results while protecting the scalp. With the Pro Glider 2.0 you can enjoy anti-static and anti-frizz styling at home or on-the-go. Featuring rapid heat-up, comfort grip handle and a 360-swivel power cord the Pro Glider 2.0 will save you time and take your styling routine to the next level!
Black, Color Grafitti, Lavender, Marble, Pink, Purple, Rose Gold, Tattoo, Turquoise, Unicorn
1″ Hybrid Pro Titanium
$450.00Our Hybrid Pro Titanium is the next generation, breakthrough in hair styling. Combining the power of a ceramic heater for quick heat up & faster recovery time and ultra-smooth floating titanium plates that glide effortlessly with less puling. Since they offer the most efficient and even heat distribution, our salon-grade Titanium Flat Irons are ideal for use during and after Brazilian Keratin Straightening Treatments. The combination of that along with its cool tips and pro variable temperature adjustment will allow you to straighten, curl, or make waves with one pass styling while keeping your hair frizz free. We are constantly striving to deliver the most advanced and latest technology in the hair industry. The Hybrid Pro Titanium includes features a time-controlled automatic shut off mode for extra safety, an advanced LCD screen for accurate temperature settings, and an improved heat-up & recovery time. Be Bold. Be Creative. Be Straight Ahead.
Omega Infrared
$420.00The Omega Infrared features a lightweight design, floating titanium plates, and safer Far Infrared heat making it perfect for processes like Keratin treatments and silk presses. The floating plates will ensure a smooth glide every time while the extra-long 360-swivel cord and cool tips make styling easier and safer. Delivering smooth, frizz-free, perfectly styled hair every time!
1″ Pro Elite Ceramic
$400.00SA’s Pro Elite Ceramic Flat Iron is the tool for all your creative styling needs. Its distinctive rounded edges and cool tip design allow for wider sections of your hair to be styled more effectively and in record time. The Elite’s floating ceramic plates are superior heat conductors that distribute heat evenly, helping to eliminate damaging hot spots and deliver the perfect frizz-free look every time. Our most creative tool yet, designed with the most advance features, including automatic shut off mode, advanced LCD screen and adjustable temperature control to accommodate most hair types and styles, from soft voluminous waves or tight spiral curls to super slick straight hair. Join the elite!
Mermaid
$395.00The Mermaid is the perfect tool for effortlessly creating those naturally alluring beachy waves. Ideal for most hair types, the Mermaid offers rapid heat up, ionic technology to help smooth and add shine, a comfort grip handle and a cool tip for safer and easier styling. The triple Tourmaline barrels are a natural source of far infrared heat and ideal heat conductors that maintain consistent temperature while creating more negative ions that help to lock the moisture in your hair and help to seal the cuticle for all-day smooth waves. Love your hair again!
Black, Black & White Grafitti, Blue, Color Grafitti, Emoji, Green, Hemp, Lavender, Lips, Marble, Metal Red, Peach, Pink, Purple, Red, Rose Gold, Rose Gold Lace, Tattoo, Turquoise, Unicorn, Yellow, Orange, Silver
Bionic Pro Ceramic
$370.00Master any style with SA’s Bionic Pro Ceramic flat iron. This agile and lightweight flat iron features not only an adjustable temperature to accommodate most hair types, but also Nano-Silver, Far Infrared and Negative Ion technologies working in unison to ensure you have silky smooth hair in no time! The floating ceramic plates ensure that the hair will glide gently with less pulling and allow for wider sections of hair to be straightened effectively in record time. The unique rounded barrels help to quickly and easily create long-lasting curls, waves, and the perfect straight style. Take back control of your hair with SA’s Bionic Pro!
SA Macho 1.0
$350.00The Macho 1.0 beard and hair straightener was engineered to deliver superior results. From the comfort grip handle to the massaging bristles and the digital temperature control it can tame even the unruliest beard hairs. Take back control of your beard.
Tapered Pro Styling Wand
$350.00Our Tapered Pro Styling Wand delivers salon level results in a fraction of the time. Designed to create any style or shape you crave from glamorous red-carpet curls to voluminous beachy waves. This next level of clip free styling technology is intuitive and easy to use. The Tourmaline barrel is a natural source of far infrared heat and an ideal heat conductor that maintains consistent temperature while creating more negative ions to help lock in moisture and seal the cuticle for all-day, lustrous curls. Love your hair again!
SA Macho 2.0
$350.00From the comfort grip handle to the massaging straightening bristles, The Macho 2.0 beard and hair straightener was designed to deliver superior styling power in the palm of your hand. Featuring a trifecta of technologies and adjustable heat settings, this tool was specifically engineered to be able to handle almost everything from the thinnest to the thickest of beards and mustaches. This straightener is sure to change the way you style!
The Neo Ceramic Flat Iron
$350.00Designed for fast and efficient styling, this lightweight and easy to use flat iron makes straightening, curling or adding waves to hair as easy as 1,2,3! Featuring a trifecta of technologies combined to ensure you get a smooth and polished look every time. The cool tips allow for easier and safer styling, while the rounded barrels allow you more control when creating curls and waves. Be Bold. Be Creative. Be Straight Ahead!
3/4″ Pro Styling Wand
$350.00Whether you’re looking for tight smaller curls or bouncy medium curls, our ¾” Pro Styling Wand delivers salon level results in a fraction of the time. Designed to create any style or shape you crave from glamorous red-carpet curls to voluminous beachy waves. This next level of clip free styling technology is intuitive and easy to use. The Tourmaline barrel is a natural source of far infrared heat and an ideal heat conductor that maintains consistent temperature while creating more negative ions to help lock in moisture and seal the cuticle for all-day, lustrous curls. Love your hair again!
1″ Pro Styling Wand
$350.00Whether you’re looking for bouncy medium curls or natural looking loose curls, our 1” Pro Styling Wand delivers salon level results in a fraction of the time. Designed to create any style or shape you crave from glamorous red-carpet curls to voluminous beachy waves. This next level of clip free styling technology is intuitive and easy to use. The Tourmaline barrel is a natural source of far infrared heat and an ideal heat conductor that maintains consistent temperature while creating more negative ions to help lock in moisture and seal the cuticle for all-day, lustrous curls. Love your hair again!
1.25″ Pro Styling Wand
$350.00From vintage curls to bouncy waves, our 1.25” Pro Styling Wand delivers salon level results in a fraction of the time. Designed to create any style or shape you crave from glamorous red-carpet curls to voluminous beachy waves. This next level of clip free styling technology is intuitive and easy to use. The Tourmaline barrel is a natural source of far infrared heat and an ideal heat conductor that maintains consistent temperature while creating more negative ions to help lock in moisture and seal the cuticle for all-day, lustrous curls. Love your hair again!
Mini Air Styler
$300.00This isn't your typical travel-sized blow dryer brush. The Mini Air Styler may be compact, but it still packs powerful airflow and professional-grade heat for quick, effortless blowouts and stunning volume on the go. Designed for convenience without compromising performance, its ergonomic shape ensures a comfortable grip, while advanced ionic technology fights frizz and leaves your hair smooth and polished. Experience the transformative results of the Mini Air Styler and enjoy flawless hair wherever you are.
Portable Glider
$300.00Our distinctive, 4-in-1 slim styling comb is now available in a travel size! The Portable Glider massages the scalp, detangles, straightens and curls hair. The distinguishing triangular shape allows for easy styling of short hair, long hair or bangs and always produces salon quality results while protecting the scalp. With the Portable Glider you can enjoy anti-static and anti-frizz styling on-the-go. Featuring rapid heat-up and comfort grip handle the Portable Glider will save you time and take your styling routine to the next level!
Clipper Personal Trimmer
$279.00Introducing your ultimate grooming solution for effortless precision and confidence. Say goodbye to unwanted hair with our sleek, ergonomic design crafted for maximum comfort and control. Engineered with cutting-edge technology, our trimmer ensures smooth, precise trimming, leaving your skin silky-smooth and irritation-free, even in the most delicate areas. Embrace a new level of grooming perfection with our Body Hair Trimmer, designed to empower you with confidence and style, wherever your adventures take you.
Infinity Drops
$250.00Inspired by a strong desire to bring strength, moisture and silkiness to hair we developed our hydrating Infinity Drops. Infused with seven essential oils plus Biotin, Keratin and Vitamin C, it supports hairs overall health as it gets longer, enveloping strands with moisture to help protect hair from breakage and split ends. It also helps to increase elasticity and adds shine with every use. Your hair and scalp will thank you.
Comet
$250.00The Comet Compact Travel Hair Dryer is easily transportable and equipped with dual voltage for worldwide use. Ergonomic and lightweight, but powerful enough to style hair on the go. This mini hair-dryer features 2 speed/heat settings to customize your hair drying experience, helping to eliminate frizz and delivering smooth results every time!
Revitalizing Moroccan Hair Serum Infused with Argan Oil, Keratin & Biotin
$250.00Straight Ahead Beauty’s Revitalizing Moroccan Hair Serum infused with Keratin, Biotin, Argan Oil and Vitamins A & C has been designed with no preservatives to help dry, lifeless hair come back to life! The unique blend of natural oils and botanical extracts, like Jojoba Seed Oil, Shea Butter, Olive Oil and Macadamia Seed Oil, help to hydrate and seal the cuticle, providing optimal nourishment, hydration, and silky softness to help tame frizz.
Our Argan Oil & Keratin infused serum slides effortlessly through hair and most hair types, from fine to coarse, can enjoy smooth locks with a just a few drops of this miraculous serum. With little to no residue and no color-fading, there is finally a serum worthy of your hair.
0.9″ Ceramic Portable Straightener
$250.00Straight Ahead is proud to introduce our challenging-the-status-quo portable and mini hair straighteners. This unique design will allow you to be a few seconds away from instantly styling your hair wherever you go, whenever you go. Great for any length of hair including short hair and bangs. Change your look and change your style at home or on-the-go with the revolutionary technologies from the House of Straight Ahead Beauty.
Multi Peptide Hair Serum
$225.00Revitalize your hair from root to tip with Amplify, our Multi-Peptide Hair Serum. This advanced formula is packed with a powerful blend of peptides, nourishing botanicals, and essential nutrients designed to strengthen hair, reduce breakage, and promote healthy growth. Lightweight and non-greasy, it absorbs quickly to improve scalp health while enhancing thickness and shine. Perfect for thinning, dull, or damaged hair, this serum delivers targeted care for fuller, stronger, and more vibrant locks.
Aura Hair Serum
$200.00Transform your hair with Aura, a luxurious blend of Aloe, Angelica Oil, and Retinol. This lightweight, non-greasy formula delivers intense hydration, enhances shine, and smooths frizz while promoting overall hair health. Aloe soothes and nourishes, Angelica Oil revitalizes and strengthens, and Retinol helps repair and protect against damage. Perfect for all hair types, this serum is your go-to for silky, manageable, and radiant hair every day.
Caffeine Burst Thickening Hair Mask
$200.00Revitalize your hair with our Caffeine Burst Thickening Hair Mask, a powerful treatment designed to restore strength, shine, and vitality. Infused with caffeine extracts, this mask penetrates deeply to nourish the scalp, strengthen hair follicles, and promote healthier, fuller-looking hair. Ideal for those seeking an extra boost, it replenishes moisture, repairs damage, and leaves your hair feeling silky smooth and energized. Perfect for a weekly self-care ritual or whenever your hair needs an intensive treatment.
Mini Curler
$200.00SA’s Mini Curler delivers the same salon level results as our full-size styling wands. Designed to create any style or shape you crave from glamorous red-carpet curls to voluminous beachy waves. This mini curler is lightweight and easy to use.
Sweet Fantasy Hair Perfume
$200.00Highly addictive and seductively intoxicating, Straight Ahead Beauty’s Sweet Fantasy Hair Perfume was developed to bring infectious energy forth into the world. With subtle notes of coffee that drift into the softness of white flowers like jasmine and orange blossom then wrapped in high notes of vanilla bean. Sweet Fantasy is more than just a scent, it’s an attitude.
Titanium Portable Straightener
$200.00Straight Ahead is proud to introduce our challenging-the-status-quo portable and mini hair straighteners. This unique design will allow you to be a few seconds away from instantly styling your hair wherever you go, whenever you go. Great for any length of hair including short hair and bangs. Change your look and change your style at home or on-the-go with the revolutionary technologies from the House of Straight Ahead Beauty.
SA Macho Beard Oil
$195.00SA MACHO’s Beard Oil was formulated not only to help keep your beard and the skin underneath moisturized, but also to add shine and smoothness. Packing a potent mix of 5 essential oils plus CBD and Biotin, this powerful oil performs wonders even for beards that are unruly or untamed to ensure you have the softest, most strokeable beard around. DIRECTIONS: Put 2-3 drops of oil in your palms. Then, spread it evenly on your palms and fingers. Once the oil is distributed, brush your palms along the sides of your beard. Do the same down the front. Then bring both hands up through the bottom of your beard.
Blow Out Spray
$175.00Transform dull, limp hair into full volume hair that’s soft to the touch! Our versatile Blow Out Spray is packed full of vitamins and nutrients like Keratin, Argan Oil, Biotin, Aloe Vera, Ginseng and more. This supercharged formula helps protect hair while helping to add moisture, boost shine, soften and strengthen hair from the cuticle to the ends. This hair primer is perfect for most hair types and not only helps to protect against split ends and breakage, but also offers UV and heat protection. Get ready to show off your red-carpet hair!
Directions: Apply to damp hair from roots to ends for curl sets, waves and blow-drying. To ensure even results when applying to dry hair, apply on the individual sections before passing your hot tool over the section.
SA Macho Styling Balm
$175.00The light to medium hold of SA’s Styling Balm provides a flexible, natural look for both the hair and beard. Styling Balm resists humidity, so it smooths out frizz while adding a light sheen to the hair. Formulated with 5 essential oils plus CBD and Biotin, this smoothing balm will perform wonders even for beards that are unruly or untamed to ensure you have the softest, most stylish beard around.
DIRECTIONS:
SA’s Styling balm is a leave-in conditioner that moisturizes, conditions, softens and helps style your beard or hair. A little goes a long way so start with about a quarter sized amount of Styling Balm, warm it between your hands and apply to your hair or beard, adding more as you need it. Then, sculpt it to your desired texture, dimension, and style.
SA Macho Styling Wax
$165.00SA MACHO’s Styling Wax is a must-have for any accomplished beard and mustache cultivator. Formulated with a powerhouse of natural ingredients, including CBD and Biotin, to help smooth, moisturize and add shine; this styling wax will help get your beard and hair under control while providing strong hold. Perfect for short or long beards. Start curling, straightening, pinching & pulling and show off your eccentric style!
DIRECTIONS:
Styling wax can be used on your beard or your hair. Distribute the wax across the palms of your hands and rub them together until the wax is fully melted.
For the beard, be sure to start with a clean and completely dry beard for best results. Run a beard comb through it first, and with some wax on your palm, apply on one side of the beard, then the other. Start with a small amount as you can always apply more if needed.
For the hair, start applying at the back of the head and slowly brush at the surface of your hair in the front. By coating a thin layer at the top, you avoid clumping in one area.
Thermal Lock
$150.00Protect your hair from the damaging effects of heat styling with Thermal Lock, the ultimate shield for healthy, beautiful hair. Infused with biotin, keratin, argan oil, and a blend of nourishing botanical ingredients, Thermal Lock defends your strands against temperatures up to 450°F. This lightweight, non-greasy spray not only prevents heat damage but also enhances shine, reduces frizz, and promotes smooth, silky hair. Perfect for all hair types, Thermal Lock is your go-to solution for safe, stress-free styling.
Frizz Fixer
$65.00The Frizz Fixer is your go-to solution for smooth, sleek hair all day long! This compact, easy-to-use hair smoothing stick is designed to instantly tame frizz, flyaways, and unruly strands without weighing your hair down. Formulated with care, the Frizz Fixer is Paraben-free and Sulfate-free, making it gentle on your hair and scalp. Plus, its non-flaking and non-greasy formula ensures your hair stays flawless and touchable, without any sticky residue. Perfect for on-the-go touch-ups, the Frizz Fixer keeps your hair looking effortlessly polished anytime, anywhere!
Caffeine Burst Thickening Conditioner
$45.00Boost your hair’s vitality with our Caffeine Burst Conditioner. Formulated with energizing caffeine extracts, this conditioner strengthens and nourishes each strand, promoting thicker, healthier hair. It penetrates deep to replenish moisture, detangle, and smooth, leaving your hair soft, manageable, and full of life. Perfect for daily use, it works in harmony with our Caffeine Shampoo to invigorate your scalp and elevate your hair care routine.
Caffeine Burst Thickening Shampoo
$45.00Energize your scalp and invigorate your hair with our Caffeine Burst Shampoo. Infused with potent caffeine extracts, this shampoo stimulates hair follicles, promoting healthier and fuller-looking hair. It deeply cleanses while revitalizing each strand, leaving your hair feeling fresh, strong, and full of life. Ideal for daily use, it helps reduce hair fall and breakage, providing the perfect start to your hair care routine.
SA Macho Conditioner
$45.00SA MACHO’s Beard Shampoo and Conditioner were formulated with Tea Tree Oil, Biotin and Keratin to give you the smoothest, healthiest, most strokeable beard around.
DIRECTIONS:
Apply about small amount to your hands in the shower and massage it into your beard and the skin underneath. Allow to penetrate for 2-3 minutes, then rinse. For best results, follow up with the SA Macho Beard Oil, Balm & Wax.
SA Macho Shampoo
$45.00SA MACHO’s Beard Shampoo and Conditioner were formulated with Tea Tree Oil, Biotin and Keratin to give you the smoothest, healthiest, most strokeable beard around.
Miracle Round Brush 25-34mm
$45.00The Miracle Round Brush features a ceramic coated barrel along with a lightweight design and comfort grip handle to help make styling quicker and more efficient. The tapered, rat tail handle is perfect for sectioning off hair while styling. And the boar bristles help to detangle, reduce frizziness, add shine and massage the scalp to help encourage healthier hair. Great for almost any style, not collection is complete without one of these miracle round brushes.
Wet Brush
$45.00Long, short, curly, straight, thick or thin hair it doesn’t matter! This brush will leave your hair smooth. The bristles glide effortlessly through wet hair to ensure that each strand is treated in a delicate manner to detangle, produce shine and minimize breakage. Plus, it is lightweight and the unique shaped handle makes it comfortable to hold. Great for kids hair too!
Pro Universal Holder
$45.00The Pro Universal Holder is a safe and convenient hands-free way to store your styling tool. This exceptional, universal holder is made from the highest heat-resistant material. It will hold your styling tool while protecting your counter tops and other delicate surfaces from heat damage. Our Pro Universal Holder will also keep your device from accidentally dropping, allowing for a safer styling experience. The Pro Universal Holder was designed to attach to any smooth, clean surface. Just firmly attach the suction cups in a secure way to the surface, (for a longer, firmer grip it is recommended to add a small amount of moisture to the cups). We do not recommend that you use the holder in a vertical position using the suction cups for grip as holder may fall damaging your device. To mount the holder in a vertical position, we recommend that you use screws and hardware to firmly attach in place.
Detangle Brush
$45.00This ergonomically designed detangling brush glides through wet or dry hair without pulling, pain, or hair loss. The unique design allows for you to detangle hair with fewer brush strokes and less effort. Perfect for all most types, this brush is great for creating sleek blow-outs and smoothing hair.
Miracle Round Brush 25-19mm
$40.00The Miracle Round Brush features a ceramic coated barrel along with a lightweight design and comfort grip handle to help make styling quicker and more efficient. The tapered, rat tail handle is perfect for sectioning off hair while styling. And the boar bristles help to detangle, reduce frizziness, add shine and massage the scalp to help encourage healthier hair. Great for almost any style, not collection is complete without one of these miracle round brushes.
Salon Styling Comb
$40.00Our Salon Styling Comb was designed to make styling your hair with a flat iron easier and safer.
SA Macho Beard Brush
$25.00The SA Macho Beard Brush is made of boars’ hair to help get in the roots of each follicle to exfoliate and provide a natural solution for cleaning up your skin and beard. It is also perfect for applying oil, balm or wax evenly throughout your beard. This will be the last brush you ever buy!
Heat Mat
$25.00Styling on the go and protecting your delicate surfaces at home just became even easier with SA’s Heat Mats. Use it to rest your tool on when styling at home and when on-the-go you simply wrap it up and keep on moving.
Scalp Massager
$20.00Elevate your hair care routine with our Round Scalp Massager Brush! Designed to stimulate circulation, promote hair growth, and evenly distribute hair serums or oils, this gentle massager enhances scalp health while providing a relaxing experience. Lightweight and easy to use, it's perfect for at-home pampering and improving the absorption of your favorite hair treatments.
SA Macho Double Sided Beard & Mustache Comb
$20.00The SA Macho Double-Sided Comb is not only perfect for styling beards and mustaches, but it is also ideal for applying oils, balms and waxes. The fine and coarse teeth on the comb allow for irritation free styling and detangling of both long and short beards. Made of pear wood with a practical design so that you can enjoy the best grooming experience possible.
SA Macho Beard Comb
$20.00This classically styled beard and mustache comb is made of sturdy pea wood and will tame even the most stubborn hair. Pocket sized and easy to use, the teeth have been designed to ensure effortless and snag free styling. It is also perfect for applying oil, balm or wax evenly throughout your beard.
SA Tangle Free Bands
$20.00You will adore these Tangle Free Bands. Gentle on your hair, but holds it in place with ease. Headache and kink-free, these bands spread the pressure of a hair rubber band out over a greater surface area, helping to prevent breakage, and that horrible pony tail bump! Includes three bands. Care instructions: Clean your hair bands with light soap and water. If your band happens to stretch larger than its original size, simply place it in a cup of warm water or use a hot blow dryer to shrink it back to its original size.
Personal Styling Comb
$10.00Our versatile rat-tail personal styling combs are salon grade, heat resistant and perfect for styling any hair type.